If you love gentle, minimalist skincare that puts skin health first, Anua is a brand you’ll instantly connect with. Known for its simple yet powerful botanical formulas, Anua focuses on soothing sensitive skin, balancing the moisture barrier, and restoring your natural glow without unnecessary additives. At GenC Beauty , we’re proud to bring Anua Canada  closer to you — making its bestselling products easier to access than ever. From the viral Heartleaf Toner to deeply nourishing cleansers...

Great makeup doesn’t just depend on products — the tools you use make all the difference. GenC Beauty’s Makeup Tools & Accessories collection brings together all the essentials you need for smooth application, effortless blending, and flawless results. Whether you're creating a quick everyday look or a full glam finish, having the right tools helps you work with precision and confidence. From soft makeup brushes to blending sponges and storage organizers, each accessory is designed to...

Eyebrows have become one of the most defining features of the face — bold, natural, soft, or sculpted, the right tools make all the difference. GenC Beauty’s Eyebrow Accessories collection offers everything you need to groom, shape, and enhance your brows effortlessly. Whether you're filling sparse areas, creating sharp arches, or keeping them neat, having the right accessories turns everyday brow care into a quick beauty ritual. From beauty professionals to beginners experimenting at home,...